Andreas Eggert

Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement

Lena Steinhoff, Carina Witte, Andreas Eggert, 2018 .

Endowed status in hierarchical loyalty programs

Andreas Eggert, 2012 .

Value creation in the relationship life cycle: A quasi-longitudinal analysis

Andreas Eggert, Wolfgang Ulaga, Franziska Schultz, 2006 .

Capturing the value of hybrid offerings: The impact of the price presentation format

Andreas Eggert, 2012 .

Exploring differential effects of product and service innovations on industrial firms' financial performance

Andreas Eggert, Christian Deutscher, Christoph Thiesbrummel, 2013 .

How Profound Is the Allure of Endowed Status in Hierarchical Loyalty Programs

Lena Steinhoff, Andreas Eggert, Ina Garnefeld, 2014 .

Dispersion of market activities: A configurational approach

Andreas Eggert, 2012 .