C. B. Bhattacharya

发表

Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier

Shuili Du, C. B. Bhattacharya, Sankar Sen, 2010, Manag. Sci..

Communicating CR strategy

C. B. Bhattacharya, Sankar Sen, Daniel Korschun, 2011 .

Putting the framework to work

C. B. Bhattacharya, Sankar Sen, Daniel Korschun, 2011 .

Consumer reactions to corporate social responsibility: The role of CSR domains

Shuili Du, C. B. Bhattacharya, Sankar Sen, 2019, Journal of Business Research.

Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees

Scott D. Swain, C. B. Bhattacharya, Daniel Korschun, 2013 .

The relationship between the marketing mix and share of category requirements

Peter S. Fader, Leonard M. Lodish, C. B. Bhattacharya, 1996 .

Exploring the Social and Business Returns of a Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families

Shuili Du, C. B. Bhattacharya, Sankar Sen, 2008 .

RELATIONSHIP MARKETING IN MASS MARKETS

Jagdish N. Sheth, C. B. Bhattacharya, J. Sheth, 2005 .

The Importance of Marketing for Social Innovation

C. B. Bhattacharya, 2013 .

Relating Brandand Customer Perspectives on Marketing Management

Kevin Lane Keller, Tim Ambler, Katherine N. Lemon, 2002 .

Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value

C. B. Bhattacharya, Sankar Sen, Daniel Korschun, 2011 .