V. Kumar

Comparing the methods of passengar car unit estimation

L. B. Zala, S. Chandra, V. Kumar, 1997 .

The different faces of coupon elasticity

V. Kumar, Vikas Kumar, Srinivasan Swaminathan, 2005 .

The effect of brand characteristics and retailer policies on response to retail price promotions: Implications for retailers

V. Kumar, Kiran Karande, Kiran Karande, 1995 .

Cross-buying in retailing: Drivers and consequences

Joseph Pancras, V. Kumar, V. Kumar, 2008 .

Choosing the Right Metrics to Maximize Profitability and Shareholder Value

J. Andrew Petersen, Russell S. Winer, David J. Reibstein, 2009 .