Liangchao Shu

Empathic responses to others’ gains and losses: An electrophysiological investigation

Qiang Shen, Qing Xu, Qingguo Ma, 2011, NeuroImage.

The Neural and Psychological Basis of Herding in Purchasing Books Online: An Event-Related Potential Study

Mingliang Chen, Qingguo Ma, Xiaoyi Wang, 2009, Cyberpsychology Behav. Soc. Netw..

Event-related potential N270 correlates of brand extension

Qingguo Ma, Xiaoyi Wang, Liangchao Shu, 2007, Neuroreport.

P300 and categorization in brand extension

Qingguo Ma, Xiaoyi Wang, Liangchao Shu, 2008, Neuroscience Letters.