Hsuan-Hsuan Ku

Exploring Consumers' Responses to Delayed Introduction of a New Mobile Phone

Hsuan-Hsuan Ku, Hsuan‐Hsuan Ku, 2013, HCI.

Social learning effects of complaint handling on social media: Self-construal as a moderator

Rong-An Shang, Hsuan-Hsuan Ku, Hsuan-Hsuan Ku, 2020 .

Communicating Green Marketing Appeals Effectively

Chien-Chih Kuo, Hsuan-Hsuan Ku, C. Kuo, 2012 .

Signaling new product introduction delays: Determinants of clarity of delay-duration announcements

Chien-Chih Kuo, Hsuan-Hsuan Ku, Hsuan-Hsuan Ku, 2011 .