Bodo B. Schlegelmilch

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Inside the Nike Matrix

Barbara Brenner, Bodo B. Schlegelmilch, Björn Ambos, 2013 .

Taking the Fear out of Data Analysis

Bodo B. Schlegelmilch, Adamantios Diamantopoulos, 1998, J. Oper. Res. Soc..

Managing knowledge in international consulting firms

Bodo B. Schlegelmilch, Tina C. Ambos, B. Schlegelmilch, 2009, J. Knowl. Manag..

The influence of parents versus peers on Generation Y Internet ethical attitudes

Bodo B. Schlegelmilch, Vince Mitchell, Dan Petrovici, 2015, Electron. Commer. Res. Appl..

Case Study Teaching Via Collaborative Information Technology

Bodo B. Schlegelmilch, Bernd Simon, Parissa Haghirian, 2002, ECIS.

Ford Motor Company -Learning from the Automotive Industry

Bodo B. Schlegelmilch, Björn Ambos, Ursula Haas-Kotzegger, 2013 .

Puma Prague -Learning from the Sports Shoe Industry

Bodo B. Schlegelmilch, Björn Ambos, Gina Villanueva-Weinzierl, 2013 .

Diffidence about the use of technology-related products: development of a technophobia scale

Bodo B. Schlegelmilch, Rudolf R. Sinkovics, Barbara Stöttinger, 1999 .

Social and Environmental Dimensions of CoO Image

Bodo B. Schlegelmilch, Verena Gruber, Terry Newholm, 2013 .

Pre-Testing in Questionnaire Design: A Review of the Literature and Suggestions for Further Research

Bodo B. Schlegelmilch, Adamantios Diamantopoulos, Nina Reynolds, 1993 .

Viewpoint: marketing in the information age ‐ can we plan for an unpredictable future?

Bodo B. Schlegelmilch, Rudolf R. Sinkovics, B. Schlegelmilch, 1998 .

How Techniques of Neutralization Legitimize Norm- and Attitude-Inconsistent Consumer Behavior

Bodo B. Schlegelmilch, Verena Gruber, B. Schlegelmilch, 2013, Journal of Business Ethics.

The link between green purchasing decisions and measures of environmental consciousness

Bodo B. Schlegelmilch, Adamantios Diamantopoulos, B. Schlegelmilch, 1996 .

Data Equivalence in Cross-Cultural Research: A Comparison of Classical Test Theory and Latent Trait Theory Based Approaches

Bodo B. Schlegelmilch, Rudolf R. Sinkovics, Thomas Salzberger, 1999 .

The Use of International R&D Teams - An Empirical Investigation of Selected Contingency Factors

Bodo B. Schlegelmilch, Björn Ambos, B. Schlegelmilch, 2004 .

Do Corporate Codes of Ethics Reflect National Character? Evidence from Europe and the United States

Bodo B. Schlegelmilch, Catherine C. Langlois, B. Schlegelmilch, 1990 .

Innovation in multinational firms: Does cultural fit enhance performance?

Bodo B. Schlegelmilch, Björn Ambos, B. Schlegelmilch, 2008 .

Responses to different charity appeals: the impact of donor characteristics on the amount of donations

Bodo B. Schlegelmilch, Adamantios Diamantopoulos, B. Schlegelmilch, 1997 .

Information and Communication Technologies in Tertiary Education: A “Customer” Perspective

Bodo B. Schlegelmilch, Barbara Stöttinger, 2002 .

The Role of Ambidexterity in Marketing Strategy Implementation: Resolving the Exploration-Exploitation Dilemma

Bodo B. Schlegelmilch, Christiane Prange, B. Schlegelmilch, 2009 .

Measuring ecological concern: A multi‐construct perspective

Bodo B. Schlegelmilch, Adamantios Diamantopoulos, B. Schlegelmilch, 1993 .

Global social networking sites and global identity: A three-country study

Bodo B. Schlegelmilch, Katerina Makri, B. Schlegelmilch, 2019 .

Time orientation and engagement with social networking sites: A cross-cultural study in Austria, China and Uruguay

Bodo B. Schlegelmilch, Katerina Makri, B. Schlegelmilch, 2017 .

CSR practices and consumer perceptions

Bodo B. Schlegelmilch, Patrick E. Murphy, B. Schlegelmilch, 2013 .

Consumer Perceptions of the Environmental Impact of an Industrial Service

Bodo B. Schlegelmilch, Adamantios Diamantopoulos, B. Schlegelmilch, 1993 .

Segmenting Targeting and Positioning in Global Markets

Bodo B. Schlegelmilch, B. Schlegelmilch, 2022, Management for Professionals.

The ethics gap between Britain and the United States: A comparison of the state of business ethics in both countries

Bodo B. Schlegelmilch, B. Schlegelmilch, 1989 .

Integration and Exchange

Bodo B. Schlegelmilch, Verena Gruber, B. Schlegelmilch, 2013 .

Product Standardization and Attribute Saliency: A Three-Country Empirical Comparison

Bodo B. Schlegelmilch, Adamantios Diamantopoulos, B. Schlegelmilch, 1994 .

Seize the Day: How Online Retailers Should Respond to Positive Reviews

Bodo B. Schlegelmilch, B. Schlegelmilch, Jintao Wu, 2020, Journal of Interactive Marketing.

Corporate social responsibility and corporate social irresponsibility: Introduction to a special topic section

Bodo B. Schlegelmilch, Patrick E. Murphy, B. Schlegelmilch, 2013 .

Corporate Codes of Ethics in Large UK Companies: An Empirical Investigation of Use, Content and Attitudes

Bodo B. Schlegelmilch, B. Schlegelmilch, Jane E. Houston, 1989 .

Characteristics affecting charitable donations: empirical evidence from Britain

Bodo B. Schlegelmilch, Adamantios Diamantopoulos, B. Schlegelmilch, 1997 .

The New Role of Regional Management

Bodo B. Schlegelmilch, Björn Ambos, B. Schlegelmilch, 2009 .

Learning from foreign subsidiaries: An empirical investigation of headquarters' benefits from reverse knowledge transfers

Bodo B. Schlegelmilch, Björn Ambos, Tina C. Ambos, 2006 .

Customer-Based Brand Equity in the Digital Age: Development of a Theoretical Framework: An Abstract

Bodo B. Schlegelmilch, Agnieszka Zablocki, Elena Schant, 2017 .

Perceived service quality and medical outcome: An interdisciplinary review and suggestions for future research

Bodo B. Schlegelmilch, Adamantios Diamantopoulos, David E. Murfin, 1995 .

The Perils and Opportunities of Communicating Corporate Ethics

Bodo B. Schlegelmilch, Irene Pollach, B. Schlegelmilch, 2005 .

Explaining export development through psychic distance: enlightening or elusive?

Bodo B. Schlegelmilch, Barbara Stöttinger, B. Schlegelmilch, 1998 .

Enriching Global Marketing Education with Virtual Classrooms an Effectiveness Study

Bodo B. Schlegelmilch, Bernd Simon, Parissa Haghirian, 2003 .

Knowledge transfer between marketing functions in multinational companies: a conceptual model

Bodo B. Schlegelmilch, Tina C. Chini, B. Schlegelmilch, 2003 .

Reactions to unethical consumer behavior across six countries

Bodo B. Schlegelmilch, Emin Babakus, T. Bettina Cornwell, 2004 .

Pretesting in Questionnaire Design: The Impact of Respondent Characteristics on Error Detection

Bodo B. Schlegelmilch, Adamantios Diamantopoulos, Nina Reynolds, 1994 .

New Information and Communication Technologies in Tertiary Education: The “Customer'” Perspective

Bodo B. Schlegelmilch, Barbara Stöttinger, 2002 .