Elke Pioch

Social network sites and relationship marketing communications: challenges for UK football clubs

Jennifer Rowley, Jeff McCarthy, Elke Pioch, 2011, MindTrek.

Managing brand presence through social media: the case of UK football clubs

Jennifer E. Rowley, Jeff McCarthy, Elke Pioch, 2014, Internet Res..

The impact of Wal‐Mart's entry into the German and UK grocery markets

Stephen J. Arnold, John Fernie, Elke Pioch, 2006 .

An approach to sustainable ‘fashion’ e-retail: A five-stage evolutionary strategy for ‘Clicks-and-Mortar’ and ‘Pure-Play’ enterprises

Ruth A. Schmidt, Alan Hallsworth, Elke Pioch, 2006 .

“Web‐weaving”: An approach to sustainable e‐retail and online advantage in lingerie fashion marketing

Ruth A. Schmidt, Alan Hallsworth, Elke Pioch, 2006 .

Ten years after: the impact of German unification on retail pharmacies

Ruth A. Schmidt, Elke Pioch, 2001 .