Srinivas Durvasula

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A Decision Tree Calculus for Selecting Service Satisfaction Determinants in the Industrial Sector

Steven Lysonski, Srinivas Durvasula, Subhash C. Mehta, 2000 .

Descriptive analytics: its power to test the applicability of cross-national scales in exploratory studies

Steven Lysonski, Srinivas Durvasula, S. Durvasula, 2016 .

Advertising Beliefs and Attitudes: Are Students and General Consumers Indeed Different?

Steven Lysonski, Srinivas Durvasula, Subhash C. Mehta, 1997 .

Technology and its CRM Implications in the Shipping Industry

Steven Lysonski, Srinivas Durvasula, Subhash C. Mehta, 2004 .

Beyond service attributes: do personal values matter?

Steven Lysonski, Srinivas Durvasula, S. Durvasula, 2011 .

A Cross-National Assessment of the Reliability and Validity of the CETSCALE

Donald R. Lichtenstein, Richard G. Netemeyer, Srinivas Durvasula, 1991 .

Cross-Cultural Generalizability of a Scale for Profiling Consumers' Decision-Making Styles

Steven Lysonski, Srinivas Durvasula, J. Craig Andrews, 1993 .

Consumer decision making styles in retailing: evolution of mindsets and psychological impacts

Steven Lysonski, Srinivas Durvasula, S. Durvasula, 2013 .

Consumers’ attitudes toward direct marketing and purchase intentions

Srinivas Durvasula, Syed H. Akhter, 1991 .

Business‐to‐business marketing Service recovery and customer satisfaction issues with ocean shipping lines

Steven Lysonski, Srinivas Durvasula, Subhash C. Mehta, 2000 .

Are There Global Dimensions of Beliefs Toward Advertising in General? A Multi-Cultural Investigation

Steven Lysonski, Srinivas Durvasula, S. Durvasula, 2000 .

A Cross-National Assessment of the Reliability and Validity of the CETSCALE:

Donald R. Lichtenstein, Richard G. Netemeyer, Srinivas Durvasula, 1991 .

Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry

B. P. Tang, Steven Lysonski, Srinivas Durvasula, 2004 .

A Comparison of Three Behavioral Intention Models: the Case of Valentine's Day Gift-Giving

Richard G. Netemeyer, Srinivas Durvasula, J. Craig Andrews, 1993 .

Competitive Positioning in International Logistics: Identifying a System of Attributes Through Neural Networks and Decision Trees

Steven Lysonski, Srinivas Durvasula, Subhash C. Mehta, 2007 .

Examining the cross-national applicability of multi-item, multi-dimensional measures using generalizability theory

Richard G. Netemeyer, J C Andrews, Steven Lysonski, 2006 .

A Cross-Cultural Comparison of Consumer Ethnocentrism in the United States and Russia

Richard G. Netemeyer, Srinivas Durvasula, J. Craig Andrews, 1997 .

Effects of Consumption Frequency on Believability and Attitudes toward Alcohol Warning Labels

Richard G. Netemeyer, Srinivas Durvasula, J. Craig Andrews, 1991 .

The Effects of Advertising Distinctiveness and Message Content Involvement on Cognitive and Affective Responses to Advertising

Srinivas Durvasula, J. Craig Andrews, J. C. Andrews, 1992 .