Hwiman Chung

The Effects of Web Site Structure: The Role of Personal Difference

Hwiman Chung, Euijin Ahn, Hwiman Chung, 2007, Cyberpsychology Behav. Soc. Netw..

Effects of Perceived Interactivity on Web Site Preference and Memory: Role of Personal Motivation

Hwiman Chung, Xinshu Zhao, Xinshu Zhao, 2006, J. Comput. Mediat. Commun..

Humour effect on memory and attitude: moderating role of product involvement

Hwiman Chung, Xinshu Zhao, Xinshu Zhao, 2003 .