Martin Wetzels

发表

Using PLS path modeling for assessing hierarchial construct models: guidelines and impirical illustration

Gaby Odekerken-Schröder, Martin Wetzels, Claudia van Oppen, 2009 .

Analyzing Factorial Data Using PLS: Application in an Online Complaining Context

Ko de Ruyter, Ahmad Daryanto, Martin Wetzels, 2010 .

From paper-and-pencil to screen-and-keyboard : studies on the effectiveness of internet-based marketing research

Martin Wetzels, J. C. de Ruyter, Elisabeth Deutskens, 2006 .

Analyzing factorial experimental data using PLS: an alternative approach and application in an online complaining context

Ahmad Daryanto, Martin Wetzels, Sandra Streukens, 2010 .

Earning-by-learning

Martin Wetzels, J. C. de Ruyter, J.W.A. van Beuningen, 2004 .

More than Words: The Influence of Affect and Linguistic Style in Online Reviews on Conversion Rates

Stephan Ludwig, Ko de Ruyter, Martin Wetzels, 2012 .

Psychological safety and social support in groupware adoption: A multi-level assessment in education

Ad de Jong, Ko de Ruyter, Martin Wetzels, 2008, Comput. Educ..

Relationship marketing and electronic data interchange: reading between the bytes

Martin Wetzels, J. C. de Ruyter, 1995 .

Conversie van Gestandardiseerd Vragenlijstonderzoek naar Internet: Kritische Succesfactoren

Martin Wetzels, Elisabeth Deutskens, J. C. de Ruyter, 2003 .