Ronald T. Lonsdale

An Exploration of Linear Programming in Media Selection

Frank M. Bass, Ronald T. Lonsdale, 1966 .

Market Segmentation: Group versus Individual Behavior

Frank M. Bass, Douglas J. Tigert, Ronald T. Lonsdale, 1968 .

Developing a Framework for Sources of New Product Ideas

Ronald T. Lonsdale, Stanley F. Stasch, Noel M. LaVenka, 1992 .

Characteristics of Share-Gaining Marketing Strategies for Smaller-Share Firms: Literature Review and Synthesis

Ronald T. Lonsdale, Dawn Harris, J. Ward, 1999 .