Sean Sands

发表

Estimating numerical scale ratings from text-based service reviews

Hsiu-Yuan Tsao, Ming-Yi Chen, Colin Campbell, 2020 .

Understanding customer segments in online customization

Sean Sands, Ingo O. Karpen, Emily Chung, 2017 .

A machine-learning based approach to measuring constructs through text analysis

Colin Campbell, Hsiu-Yuan Tsao, Sean Sands, 2019 .

What channels should be employed? A comparison of traditional and emerging channel effects on perceived value and satisfaction

Sean Sands, Tracey S. Dagger, Carla Ferraro, 2010 .

The 4Cs of mass customization in service industries: a customer lens

Sean Sands, Ingo O. Karpen, Jessica L. Pallant, 2020 .

Uncovering wicked problem's system structure: seeing the forest for the trees

Sean Sands, Ann-Marie Kennedy, Sommer Kapitan, 2017 .

Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising

Sean Sands, Jan Kietzmann, Kirk Plangger, 2021, Journal of Advertising.

Segmenting multichannel consumers across search, purchase and after-sales

Sean Sands, Carla Ferraro, Jason Pallant, 2016 .

Understanding retail experiences - the case for ethnography

Sean Sands, Harmen Oppewal, Michael Beverland, 2007 .

Multichannel shopping: the relationship between search and purchase channel choice

Sean Sands, Sandra Luxton, S. Sands, 2009 .

From data to action: How marketers can leverage AI

Sean Sands, Carla Ferraro, Alexis Mavrommatis, 2020, Business Horizons.

The Influence of In-Store Experiential Events on Shopping Value Perceptions and Shopping Behavior

Sean Sands, Harmen Oppewal, Michael Beverland, 2008 .