Nadine Hennigs

发表

The Explicit and Implicit Impact of Sport Sponsorship

Steffen Schmidt, Nadine Hennigs, Sascha Langner, 2013 .

The crucial role of user's perceived trust in the orchestration and adoption of IT-ecosystems

Nadine Hennigs, Klaus-Peter Wiedmann, Marc-Oliver Reeh, 2009, MEDES.

References in Industrial Marketing: A Qualitative Analysis of the Utilization of References in Mechanical Engineering Firms

Thomas Kilian, Nadine Hennigs, Inga Seeberg, 2015 .

Wine as Luxury Experience: A Taxonomy of Consumers Based on Best-Worst Scaling

Klaus-Peter Wiedmann, Nadine Hennigs, Stefan Behrens, 2013 .

Verbal and pictorial representations of beverage consumption patterns: the wall of pictures protocol

Paola Cerchiello, Klaus G. Grunert, Jean Moscarola, 2013 .

Measuring brand performance in the cruise industry: brand experiences and sustainability orientation as basis for value creation

Franziska Labenz, Nadine Hennigs, Klaus-Peter Wiedmann, 2017, Int. J. Serv. Technol. Manag..

Determinants of Consumers' Perceived Trust in IT-Ecosystems

Nadine Hennigs, Klaus-Peter Wiedmann, Marc-Oliver Reeh, 2010, J. Theor. Appl. Electron. Commer. Res..

Luxury marketing : a challenge for theory and practice

Klaus-Peter Wiedmann, Nadine Hennigs, Klaus-Peter Wiedmann, 2013 .

Measuring Consumers' Luxury Value Perception: A Cross-Cultural Framework

Klaus-Peter Wiedmann, Nadine Hennigs, Klaus-Peter Wiedmann, 2007 .

Online distribution of pharmaceuticals: investigating relations of consumers' value perception, online shopping attitudes and behaviour in an e-pharmacy context

Klaus-Peter Wiedmann, Nadine Hennigs, Marc-Oliver Reeh, 2010 .

Value‐based segmentation of luxury consumption behavior

Klaus-Peter Wiedmann, Nadine Hennigs, Klaus-Peter Wiedmann, 2009 .

The complexity of value in the luxury industry

Klaus-Peter Wiedmann, Nadine Hennigs, Klaus-Peter Wiedmann, 2015 .

Drivers and Outcomes of Brand Heritage: Consumers' Perception of Heritage Brands in the Automotive Industry

Klaus-Peter Wiedmann, Nadine Hennigs, Steffen Schmidt, 2011 .

The importance of brand heritage as a key performance driver in marketing management

Klaus-Peter Wiedmann, Nadine Hennigs, Steffen Schmidt, 2011 .

A cross‐cultural exploratory content analysis of the perception of luxury from six countries

Klaus-Peter Wiedmann, Nadine Hennigs, Raffaele Donvito, 2013 .

Do Millennials read books or blogs? Introducing a media usage typology of the internet generation

Nadine Hennigs, Sascha Langner, Nadine Hennigs, 2012 .