David C. Schmittlein

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The effect of variety seeking behaviour on optimal product positioning

Emine Sarigöllü, David C. Schmittlein, 1996 .

Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models

David C. Schmittlein, Kristiaan Helsen, Kristiaan Helsen, 1993 .

The Little Engines That Could: Modeling the Performance of World Wide Web Search Engines

Eric T. Bradlow, David C. Schmittlein, D. Schmittlein, 2000 .

26. It Takes a Hot Goalie to Raise the Stanley Cup

David C. Schmittlein, Donald G. Morrison, D. G. Morrison, 2005, Anthology of Statistics in Sports.

Counting Your Customers: Who-Are They and What Will They Do Next?

David C. Schmittlein, Donald G. Morrison, Richard A. Colombo, 1987 .

Jobs, strikes, and wars: Probability models for duration

David C. Schmittlein, Donald G. Morrison, D. G. Morrison, 1980 .

A Bayesian Cross-Validated Likelihood Method for Comparing Alternative Specifications of Quantitative Models

David C. Schmittlein, Roland T. Rust, R. Rust, 1985 .

The Median Residual Lifetime: A Characterization Theorem and an Application

David C. Schmittlein, Donald G. Morrison, D. G. Morrison, 1981, Oper. Res..

How Many Forecasters Do You Really Have? Mahalanobis Provides the Intuition for the Surprising Clemen and Winkler Result

David C. Schmittlein, Donald G. Morrison, D. G. Morrison, 1991, Oper. Res..

It Takes a Hot Goalie to Raise the Stanley Cup

David C. Schmittlein, Donald G. Morrison, D. G. Morrison, 1998 .

A Live Baby or Your Money Back: The Marketing of In Vitro Fertilization Procedures

David C. Schmittlein, Donald G. Morrison, D. G. Morrison, 2003, Manag. Sci..

Modeling and estimation using job duration data

David C. Schmittlein, Donald G. Morrison, D. G. Morrison, 1983 .

Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing

David C. Schmittlein, P. Fader, D. Schmittlein, 1993 .

Integration of the sales force: an empirical examination

David C. Schmittlein, E. Anderson, D. Schmittlein, 1984 .

Combining Forecasts: Operational Adjustments to Theoretically Optimal Rules

David C. Schmittlein, D. G. Morrison, Jinho Kim, 1990 .

Does Measuring Intent Change Behavior

Vicki G. Morwitz, David C. Schmittlein, Eric J. Johnson, 1993 .

Technical Note---Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand Purchases and Imperfectly Recorded Purchases

David C. Schmittlein, Donald G. Morrison, Albert C. Bemmaor, 1985 .

Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort?

David C. Schmittlein, Donald G. Morrison, D. G. Morrison, 1988 .

The Distribution of Survey Contact and Participation in the United States: Constructing a Survey-Based Estimate

David C. Schmittlein, Barbara Bickart, Barbara A. Bickart, 1999 .

Predicting Future Random Events Based on Past Performance

David C. Schmittlein, D. G. Morrison, D. Schmittlein, 1981 .

Some characterizations of stockpiling behavior under uncertainty

David C. Schmittlein, Kristiaan Helsen, Kristiaan Helsen, 1992 .

Customer Base Analysis: An Industrial Purchase Process Application

Robert A. Peterson, David C. Schmittlein, R. Peterson, 1994 .

Cross-National Empirical Generalization in Business Services Buying Behavior

David C. Schmittlein, John U. Farley, J. Farley, 2000 .

Truth in Concentration in the Land of 80/20 Laws

David C. Schmittlein, Donald G. Morrison, Lee G. Cooper, 1993 .

Testing New Direct Marketing Offerings: the Interplay of Management Judgment and Statistical Models

Vicki G. Morwitz, David C. Schmittlein, V. Morwitz, 1998 .

A Parsimonious Model of SKU Choice: Familiarity-based Reinforcement and Response Sensitivity

Wagner A. Kamakura, Peter S. Fader, Eric T. Bradlow, 1999 .

Maximum Likelihood Estimation for an Innovation Diffusion Model of New Product Acceptance

Vijay Mahajan, David C. Schmittlein, V. Mahajan, 1982 .

Some Sampling Properties of a Model for Income Distribution

David C. Schmittlein, D. Schmittlein, 1983 .

David Schmittlein on Marketing

David C. Schmittlein, D. Schmittlein, 2014 .

Surprising Inferences from Unsurprising Observations: Do Conditional Expectations Really Regress to the Mean?

David C. Schmittlein, D. Schmittlein, 1989 .

Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which “Intenders” Actually Buy?:

Vicki G. Morwitz, David C. Schmittlein, V. Morwitz, 1992 .

Understanding price effects for new nondurables: How price responsiveness varies across depth-of-repeat classes and types of consumers

David C. Schmittlein, Kristiaan Helsen, Kristiaan Helsen, 1994 .

On Individual-Level Inference in Job Duration Research: A Reexamination of the Wisconsin School Superintendents Study.

David C. Schmittlein, Donald G. Morrison, D. G. Morrison, 1981 .

A Model of Careers in a Simple Hierarchy: Generalizing the Junior Professional's Decision Rule

David C. Schmittlein, D. G. Morrison, D. Schmittlein, 1981 .