Sai Vijay Tata

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Predicting Impulsive Buyers: A Comparative Study of Binary Classifiers' Discriminative Ability

Sanjeev Prashar, Chandan Parsad, Sai Vijay Tata, 2016, Int. J. Strateg. Decis. Sci..

Intention to Provide Online Reviews: An Expectation-Confirmation Model with Review Involvement

Sumeet Gupta, Sai Vijay Tata, Sanjeev Prashar, 2018, Pac. Asia J. Assoc. Inf. Syst..

In-Store Stimuli and Impulsive Buying Behaviour: Modeling Through Regression Equation

Sanjeev Prashar, Chandan Parsad, Sai Vijay Tata, 2018, Int. J. Strateg. Decis. Sci..

Antecedents to Online Shopping: Factors Influencing the Selection of Web Portal

Sanjeev Prashar, Chandan Parsad, Sai Vijay Tata, 2015, Int. J. E Bus. Res..

Online Shoppers' Satisfaction: The Impact of Shopping Values, Website Factors and Trust

Sanjeev Prashar, Chandan Parsad, Sai Vijay Tata, 2017, Int. J. Strateg. Decis. Sci..

Examining the impact of mobile app features on impulsiveness: the moderating role of 'pay-more-get-more' promotion

Chandan Parsad, Sai Vijay Tata, Sanjeev Prashar, 2019, Int. J. Mob. Commun..

Role of Shopping App Attributes in Creating Urges for Impulse Buying: An Empirical Investigation Using SEM and Neural Network Technique

Chandan Parsad, Sai Vijay Tata, Priyanka Gupta, 2021, J. Electron. Commer. Organ..

Segmenting Indian shoppers on mall attractiveness factors

Sanjeev Prashar, Chandan Parsad, Sai Vijay Tata, 2019, Int. J. Serv. Technol. Manag..

Influence of Personality Traits and Social Conformity on Impulsive Buying Tendency: Empirical Study Using 3M Model

Sanjeev Prashar, Chandan Parsad, Sai Vijay Tata, 2019, Int. J. Strateg. Decis. Sci..

An Empirical Examination of the Influence of Information and Source Characteristics on Consumers' Adoption of Online Reviews

Chandan Parsad, Sai Vijay Tata, Mukesh Kumar, 2017, Pac. Asia J. Assoc. Inf. Syst..

Predicting Shoppers' Continuous Buying Intention Using Mobile Apps

Priyanka Gupta, Sanjeev Prashar, Chandan Parsad, 2018, Int. J. Strateg. Decis. Sci..

Shoppers' Intention to Provide Online Reviews: The Moderating Role of Consumer Involvement

Sanjeev Prashar, Chandan Parsad, Sai Vijay Tata, 2019, J. Electron. Commer. Organ..

Typology of Online Reviewers Based on Their Motives for Writing Online Reviews

Sanjeev Prashar, Chandan Parsad, Sai Vijay Tata, 2021, J. Electron. Commer. Organ..

Intention to write reviews: influence of personality traits, attitude and motivational factors

Sanjeev Prashar, Chandan Parsad, Sai Vijay Tata, 2021, J. Syst. Inf. Technol..

Examining the influence of antecedents of continuous intention to use an informational app: the role of perceived usefulness and perceived ease of use

Sanjeev Prashar, Chandan Parsad, Sai Vijay Tata, 2021, Int. J. Bus. Inf. Syst..

An examination of the role of review valence and review source in varying consumption contexts on purchase decision

Sumeet Gupta, Sanjeev Prashar, Sai Vijay Tata, 2020 .

Impulsive buying structure in retailing: An interpretive Structural modeling approach

Sai Vijay Tata, Vinita Sahay, S. Prashar, 2015 .

Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression

Sai Vijay Tata, S. Prashar, C. Parsad, 2019, DECISION.

Consumer response to brand involved in food safety scandal: An exploratory study based on a recent scandal in India

Sai Vijay Tata, Vivek Roy, C. Parsad, 2018 .

Matching explanations with regulatory focus

Sai Vijay Tata, A. Mattila, S. Prashar, 2022, Marketing Intelligence & Planning.

Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty

Sai Vijay Tata, S. Prashar, Rajesh Anantharaman, 2022, Benchmarking: An International Journal.

Examining the influence of satisfaction and regret on online shoppers' post-purchase behaviour

Sai Vijay Tata, S. Prashar, C. Parsad, 2020, Benchmarking: An International Journal.

Examining the influence of forgiveness and its antecedents on consumer behavior: the moderating role of service failure severity

Sai Vijay Tata, S. Prashar, Ramakrishna Salagrama, 2021, International Journal of Emerging Markets.

The Influence of Online Shopping Values and Web Atmospheric Cues on E-Loyalty: Mediating Role of E-Satisfaction

Sanjeev Prashar, Sai Vijay Tata, Sai Vijay Tata, 2019, J. Theor. Appl. Electron. Commer. Res..

Retail atmospherics effect on store performance and personalised shopper behaviour: a cognitive computing approach

Nripendra P. Rana, Sai Vijay Tata, Rajat Kumar Behera, 2021, International Journal of Emerging Markets.

Impulsive buying structure in retailing: An interpretive Structural modeling approach

Sai Vijay Tata, Vinita Sahay, S. Prashar, 2015, Journal of Marketing Analytics.

Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression

Sai Vijay Tata, S. Prashar, C. Parsad, 2019, DECISION.

Measuring personality congruency effects on consumer brand intentions in celebrity-endorsed brands

Sai Vijay Tata, S. Prashar, C. Parsad, 2021 .

Examining the influence of antecedents of continuous intention to use an informational app: the role of perceived usefulness and perceived ease of use

Sai Vijay Tata, S. Prashar, C. Parsad, 2021, Int. J. Bus. Inf. Syst..