Peggy J. Liu

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Mindful Matching: Ordinal versus Nominal Attributes

Peggy J. Liu, Brent McFerran, Kelly L. Haws, 2019 .

Vice-Virtue Bundles

Peggy J. Liu, Kelly L. Haws, Gavan J. Fitzsimons, 2015, Manag. Sci..

The Aggregated Extremes Effect: Not All Routes to “Balanced” Bundles are Equally Appealing

Peggy J. Liu, Kelly L. Haws, Cait Lamberton, 2020, Journal of Consumer Psychology.

The Primacy of "What" over "How Much": How Type and Quantity Shape Healthiness Perceptions of Food Portions

Peggy J. Liu, Kelly L. Haws, James R. Bettman, 2019, Manag. Sci..

Combining food type(s) and food quantity choice in a new food choice paradigm based on vice-virtue bundles

Peggy J. Liu, Kelly L. Haws, 2016, Appetite.

The science on front-of-package food labels

Peggy J. Liu, Peggy J Liu, K. Brownell, 2012, Public Health Nutrition.

That’s Not So Bad, I’ll Eat More! Backfire Effects of Calories-per-Serving Information on Snack Consumption

My Bui, Peggy J. Liu, Kelly L. Haws, 2018, Journal of Marketing.

A test of different menu labeling presentations

Peggy J. Liu, K. Brownell, C. Roberto, 2012, Appetite.

Using Behavioral Economics to Design More Effective Food Policies to Address Obesity

Peggy J. Liu, P. Ubel, C. Roberto, 2014 .

Half-size me? How calorie and price information influence ordering on restaurant menus with both half and full entrée portion sizes

Peggy J. Liu, Kelly L. Haws, 2016, Appetite.

Examining Eating: Bridging the Gap Between “Lab Eating” and “Free-Living Eating”

Peggy J. Liu, Kelly L. Haws, Brent McFerran, 2022, Journal of the Association for Consumer Research.

How You Estimate Calories Matters: Calorie Estimation Reversals

Peggy J. Liu, Kaitlin Woolley, 2020, Journal of Consumer Research.

Exploring the Relationship between Varieties of Variety and Weight Loss: When more Variety can Help People Lose Weight

Peggy J. Liu, Kelly L. Haws, J. Redden, 2017 .

A Framework for Understanding Consumer Choices for Others

Peggy J. Liu, Steven K. Dallas, G. Fitzsimons, 2019, Journal of Consumer Research.

Frequency Versus Intensity: How Thinking of a Frequent Consumption Indulgence as Social Versus Solitary Affects Preferences for How to Cut Back

Peggy J. Liu, 2021, Journal of Marketing Research.

The Sales Impact of Featuring Healthy Foods, Indulgent Foods, or Both: Findings from a Large-Scale Retail Field Study

Peggy J. Liu, Steven K. Dallas, M. Harding, 2018, Journal of the Association for Consumer Research.

Experiences of mimicry in eating disorders

Peggy J. Liu, T. Chartrand, M. Leary, 2022, Journal of Eating Disorders.

Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products, but Smaller Companies Make Better Low-Tech Products

Peggy J. Liu, Daniella Kupor, Kaitlin Woolley, 2022, Journal of Marketing Research.

Reaching for rigor and relevance: better marketing research for a better world

Peggy J. Liu, John G. Lynch, Rebecca W. Hamilton, 2022, Marketing Letters.

Paths to Healthier Eating: Perceptions and Interventions for Success

Peggy J. Liu, Kelly L. Haws, Pierre Chandon, 2022, Journal of the Association for Consumer Research.

Any Size for a Dollar: The Effect of Any‐Size‐Same‐Price Versus Standard Pricing on Beverage Size Choices

Peggy J. Liu, Kelly L. Haws, Steven K. Dallas, 2020, Journal of Consumer Psychology.

When Calorie Information Does and Does Not Impact Consumers’ Food Choices

Peggy J. Liu, Steven K. Dallas, T. Chartrand, 2014 .

Consumer Health in the Digital Age

Peggy J. Liu, J. Inman, Nathan Yang, 2021, Journal of the Association for Consumer Research.

Job Market Talk “ A Multiple Goal Perspective on Eating Behavior : Decreasing Conflict Between Healthy Eating and an Enjoyable Eating Experience ”

Peggy J. Liu, Kelly L. Haws, Troy H. Campbell, 2015 .

The use of sports references in marketing of food and beverage products in supermarkets

Peggy J. Liu, K. Brownell, C. Roberto, 2012, Public Health Nutrition.

The surprise of reaching out: Appreciated more than we think.

Peggy J. Liu, Kate E Min, SoYon Rim, 2022, Journal of personality and social psychology.

Offending party ’ s intentional consumption act Prescriptive normative standard violation that threatens self-view or worldview Affective experience : anger

Peggy J. Liu, J. Bettman, G. Fitzsimons, 2019 .

Delicate Snowflakes and Broken Bonds: A Conceptualization of Consumption-Based Offense

Peggy J. Liu, J. Bettman, G. Fitzsimons, 2018, Journal of Consumer Research.

Where Do You Want to Go for Dinner? A Preference Expression Asymmetry in Joint Consumption

Peggy J. Liu, Kate E Min, 2020 .

The Quality Versus Quantity Trade-Off: Why and When Choices for Self Versus Others Differ

Peggy J. Liu, Ernest Baskin, 2020, Personality & social psychology bulletin.

Mindful Matching: Ordinal Versus Nominal Attributes

Peggy J. Liu, Kelly L. Haws, Brent McFerran, 2019, Journal of Marketing Research.

The Gift of Psychological Closeness: How Feasible Versus Desirable Gifts Reduce Psychological Distance to the Giver

Peggy J. Liu, Y. Trope, T. Chartrand, 2018, Personality & social psychology bulletin.

Meaningless Descriptors Increase Price Judgments and Decrease Quality Judgments

Peggy J. Liu, Ernest Baskin, 2021 .

The Quality Versus Quantity Trade-Off: a Dual-Risk Account For How Choices For the Self Versus Others Differ

Peggy J. Liu, Ernest Baskin, 2017 .

Sharing Extraordinary Experiences Fosters Feelings of Closeness

Peggy J. Liu, Kate E Min, Soo Kim, 2018, Personality & social psychology bulletin.

Can Public Managers Learn from Trends in Manufacturing Management

Peggy J. Liu, 2002 .

Don't Count Calorie Labeling Out: Calorie Counts on the Left Side of Menu Items Lead to Lower Calorie Food Choices

Peggy J. Liu, Steven K. Dallas, P. Ubel, 2019, Journal of Consumer Psychology.

Should Firms Use Small Financial Benefits to Express Appreciation to Consumers? Understanding and Avoiding Trivialization Effects

Peggy J. Liu, Kelly L. Haws, Cait Lamberton, 2015 .

Potential problems with increasing serving sizes on the Nutrition Facts label

Peggy J. Liu, Steven K. Dallas, P. Ubel, 2015, Appetite.

Matching choices to avoid offending stigmatized group members

Peggy J. Liu, Gráinne M. Fitzsimons, Troy H. Campbell, 2013 .

Reminder avoidance: Why people hesitate to disclose their insecurities to friends.

Peggy J. Liu, Kate E Min, Soo Kim, 2020, Journal of personality and social psychology.

Cutting Calories: The Preference for Lower Caloric Density Versus Smaller Quantities Among Restrained and Unrestrained Eaters

Peggy J. Liu, Kelly L. Haws, 2020 .

Projecting lower competence to maintain moral warmth in the avoidance of prosocial requests

Peggy J. Liu, Stephanie C. Lin, 2018 .

Half-size me? How calorie and price information influence ordering on restaurant menus with both half and full entrée portion sizes

Peggy J. Liu, Kelly L. Haws, 2016, Appetite.

Moderation by Extremes: Biases in Reward Perceptions Drive Compromise Effects in Financial Bundles

Peggy J. Liu, Kelly L. Haws, Cait Lamberton, 2015 .

Organizational Behavior and Human Decision Processes

Peggy J. Liu, Gráinne M. Fitzsimons, Troy H. Campbell, 2013 .