Sebastian Klapdor

Existing Research and Conceptual Foundations

Sebastian Klapdor, 2013 .

Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns

Sebastian Klapdor, Florian von Wangenheim, Jan H. Schumann, 2014 .

Keyword Characteristics and Performance of Paid Search Campaigns

Sebastian Klapdor, Florian von Wangenheim, Jan H. Schumann, 2014 .

How to Use Multichannel Behavior To Predict Online Conversions

Sebastian Klapdor, Jan H. Schumann, Eva Anderl, 2015, Journal of Advertising Research.

Study II: Effectiveness of Search Engine Advertising

Sebastian Klapdor, 2013 .