Ambar G. Rao

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Forecasting with a repeat purchase diffusion model

Masataka Yamada, Ambar G. Rao, A. Rao, 1988 .

The Navy Enlistment Field Marketing Experiment. Volume 5. The Wharton- Administered Navy Tracking Survey: Pre-Intervention Recruiting Environment

Hau L. Lee, Ambar G. Rao, Vincent P. Carroll, 1982 .

A Model for Manpower Management

Ambar G. Rao, Gary L. Lilien, 2015 .

The Navy Enlistment Field Marketing Experiment. Volume 7. The Wharton Administered Navy Tracking Survey: A Segmentation Approach

Hau L. Lee, Barry L. Bayus, Ambar G. Rao, 1982 .

The Navy Enlistment Field Marketing Experiment. Volume 1. Executive Overview and Summary

Ambar G. Rao, Vincent P. Carroll, 1982 .

New Models from Old: Forecasting Product Adoption by Hierarchical Bayes Procedures

Ambar G. Rao, Peter J. Lenk, P. Lenk, 1990 .

Bayesian Estimation and Control of Detailing Effort in a Repeat Purchase Diffusion Environment

Ambar G. Rao, Gary L. Lilien, Shlomo Kalish, 1981 .

A Model for Allocating Retail Outlet Building Resources across Market Areas

Ambar G. Rao, Gary L. Lilien, 1976, Oper. Res..

Note on "Guarantees in Auctions: The Auction House as Negotiator and Managerial Decision Maker"

Ma Jun, Ambar G. Rao, Atanu R. Sinha, 2002, Manag. Sci..

Market Segment Response Through Field Experimentation

Hau L. Lee, Ambar G. Rao, Vincent P. Carroll, 1987 .

Modeling Response to Advertising and Pricing Changes for “V-8” Cocktail Vegetable Juice

Ambar G. Rao, A. Rao, J. O. Eastlack, 1986 .

Too Little, Too Early: Introduction Timing and New Product Performance in the Personal Digital Assistant Industry

Ambar G. Rao, Barry L. Bayus, Sanjay Jain, 1997 .

Transition Times: Distributions Arising from Time Heterogeneous Poisson Processes

Ambar G. Rao, Peter J. Lenk, P. Lenk, 1995 .

A Mathematical Model for Price Promotions

Melvin F. Shakun, Ambar G. Rao, Yoram Kinberg, 1974 .

Guarantees in Auctions: The Auction House as Negotiator and Managerial Decision Maker

Ambar G. Rao, Atanu R. Sinha, E. Greenleaf, 1993 .

Adaptive Smoothing using Evolutionary Spectra

Ambar G. Rao, A. Rao, Arthur M. Shapiro, 1970 .

The Navy Enlistment Marketing Experiment

Ambar G. Rao, Vincent P. Carroll, Barry L. Bayus, 1985 .

A System of Promotional Models

Ambar G. Rao, Gary L. Lilien, G. Lilien, 1972 .

Stochastic Models of a Price Promotion

Ambar G. Rao, Yoram Kinberg, 1975 .

A Quasi-Game Theory Approach to Pricing

Melvin F. Shakun, Ambar G. Rao, 1972 .

Implications of Salesforce Productivity Heterogeneity and Demotivation: A Navy Recruiter Case Study

Ambar G. Rao, Vincent P. Carroll, Hau L. Lee, 1986 .

Optimal budget allocation when response is S-shaped

Ambar G. Rao, M. R Rao, 1983 .

Advertising Experiments at the Campbell Soup Company

Ambar G. Rao, A. Rao, J. O. Eastlack, 1989 .

Improving productivity by periodic performance evaluation: a Bayesian stochastic model

Ambar G. Rao, E. Fernandez-Gaucherand, Hau L. Lee, 1995 .

Assessing When Increased Media Weight of Real-World Advertisements Helps Sales

Ambar G. Rao, Allen M. Weiss, Deborah J. MacInnis, 2002 .