Nattawat Suwan

Segmenting online customers to manage business resources: A study of the impacts of sales channel strategies on consumer preferences

Mark L. Gillenson, Achita Muthitacharoen, Nattawat Suwan, 2006, Inf. Manag..

Segmenting Online Consumers Based on their Preference Developments

Achita Muthitacharoen, Nattawat Suwan, A. Muthitacharoen, 2004, AMCIS.