Reed K. Holden

Using Case ROI™ to Determine Customer and Segment Value in the Business-to-Business Environment

Reed K. Holden, 2012 .

Toward An Understanding Of Loyalty: The Moderating Role Of Trust*

Reed K. Holden, Simeon Chow, Simeon Chow, 2016 .

An exploratory study of trust in buyer-seller relationships

Reed K. Holden, Reed Kenneth Holden, 1990 .

Kick the discounting habit: step one for more effective pricing

Reed K. Holden, 2008 .

Adapting clinical skills volunteer patient recruitment and retention during COVID-19

Reed K. Holden, Alasdair Nazerali-Maitland, Christina M. Douglas, 2021, Canadian medical education journal.