Michael A. Kamins

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Relationships Can Disappear in a Puff of Smoke: A Test of TMT and Risk Perceptions on Smoking Behavior

Ingrid M. Martin, Michael A. Kamins, Michael A. Kamins, 2007 .

The perception of kosher as a third party certification claim in advertising for familiar and unfamiliar brands

Lawrence J. Marks, Michael A. Kamins, 1991 .

An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep

Michael A. Kamins, 1990 .

Television Commercial Evaluation in the Context of Program Induced Mood: Congruency versus Consistency Effects

Lawrence J. Marks, Michael A. Kamins, D. Skinner, 1991 .

An examination into the effectiveness of two-sided comparative price appeals

Lawrence J. Marks, Michael A. Kamins, 1988 .

Effects of product type and contextual cues on eliciting naive theories of popularity and exclusivity

Michael A. Kamins, David Mazursky, Yael Steinhart, 2014 .

An Empirical Investigation of Consumer Memory, Attitude, and Perceptions Toward Pioneer and Follower Brands

Frank Alpert, Michael A. Kamins, Frank Alpert, 1995 .

An Examination of Reseller Buyer Attitudes toward Order of Brand Entry

Michael A. Kamins, J. Graham, Frank Alpert, 1992 .

Influence of the “benefit of the doubt” in online auctions

Michael A. Kamins, David Mazursky, Yael Steinhart, 2019, Marketing Letters.

Rumor Has It: The Moderating Effect of Identification on Rumor Impact and the Effectiveness of Rumor Refutation1

Sabine Einwiller, Michael A. Kamins, Sabine A. Einwiller, 2008 .

Enough is enough! When identification no longer prevents negative corporate associations

Sabine Einwiller, Michael A. Kamins, Alexander Fedorikhin, 2006 .

Consumer Responses to Rumors: Good News, Bad News

Michael A. Kamins, Lars Perner, V. Folkes, 1997 .

Effects of Seller-Supplied Prices on Buyers' Product Evaluations: Reference Prices in an Internet Auction Context

Michael A. Kamins, X. Drèze, V. Folkes, 2004 .

Congruence between spokesperson and product type: A matchup hypothesis perspective

Michael A. Kamins, Kamal K. Gupta, 1994 .

Two-Sided versus One-Sided Celebrity Endorsements: The Impact on Advertising Effectiveness and Credibility

Michael A. Kamins, Meribeth J. Brand, Stuart Hoeke, 1989 .

A "Brand" New Language

Michael A. Kamins, M. Friedman, N. Frost, 1994 .

Two-Sided versus One-Sided Appeals: A Cognitive Perspective on Argumentation, Source Derogation, and the Effect of Disconfirming Trial on Belief Change

Henry Assael, Michael A. Kamins, H. Assael, 1987 .

Promotional Bundles and Consumers' Price Judgments: When the Best Things in Life Are Not Free

Michael A. Kamins, Alexander Fedorikhin, Alexander Fedorikhin, 2009 .

Effects of Information About Firms’ Ethical and Unethical Actions on Consumers’ Attitudes

Michael A. Kamins, V. Folkes, Valerie S. Folkes, 1999 .

The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers’ Belief Strength, Belief Confidence, and Attitudes

Lawrence J. Marks, Michael A. Kamins, 1988 .

How do consumers know which brand is the market leader or market pioneer? Consumers' inferential processes, confidence and accuracy

Michael A. Kamins, Frank Alpert, Lars Perner, 2007 .

Consumers’ Perception and Misperception of Market Leadership and Market Pioneership

Michael A. Kamins, Frank Alpert, Lars Perner, 2003 .

Effects of appeal type and involvement on product disconfirmation: A cognitive response approach through product trial

Henry Assael, Michael A. Kamins, H. Assael, 1989 .

The Effect of Social Cues on Sniping Behavior in Internet Auctions: Field Evidence and a Lab Experiment

Avi Noy, David Mazursky, Yael Steinhart, 2011 .

The problematic nature of the lack of doctoral coursework in Australasian Universities

Michael A. Kamins, Frank Alpert, 2003 .

Doctoral Coursework is Needed in Australasia

Frank Alpert, Michael A. Kamins, Frank Alpert, 2004 .

Advertising Puffery: The Impact of Using Two-Sided Claims on Product Attitude and Purchase Intention

Lawrence J. Marks, Michael A. Kamins, 1987 .

Retail buyer decision-making in Japan: what US sellers need to know

Frank Alpert, Tomoaki Sakano, John L. Graham, 1997 .

Retail buyer beliefs, attitude and behavior toward pioneer and me‐too follower brands: A comparative study of Japan and the USA

Frank Alpert, Tomoaki Sakano, John L. Graham, 2001 .

Moderating disconfirmation of expectations through the use of two-sided appeals: A longitudinal approach

Henry Assael, Michael A. Kamins, H. Assael, 1987 .

Independent and Interactive Effects of Exposure Sequence, Pioneership Awareness, and Product Trial on Consumer Evaluation of a Pioneer Brand

Michael A. Kamins, Frank Alpert, Michael T. Elliott, 2000 .

The process by which product availability triggers purchase

Michael A. Kamins, David Mazursky, Yael Steinhart, 2013, Marketing Letters.

Thinking or Feeling the Risk in Online Auctions: The Effects of Priming Auction Outcomes and the Dual System on Risk Perception and Amount Bid

Michael A. Kamins, David Mazursky, Yael Steinhart, 2012 .

Corporate Claims as Innovator or Market Leader: Impact on Overall Attitude and Quality Perceptions and Transfer to Company Brands

Michael A. Kamins, Frank Alpert, 2004 .

An Empirical Investigation of Consumer Memory, Attitude, and Perceptions toward Pioneer and Follower Brands

Michael A. Kamins, Frank Alpert, 1995 .

An Empirical Investigation of Consumer Memory, Attitude, and Perceptions toward Pioneer and Follower Brands

Michael A. Kamins, Frank Alpert, 1995 .

Pioneer brand advantage and consumer behavior: A conceptual framework and propositional inventory

Michael A. Kamins, Frank Alpert, 1994 .

Reputation gaps and the performance of service organizations

Michael A. Kamins, G. Davies, R. Chun, 2009 .

The 'Temporal-Processing-Fit Effect': The Interplay between Regulatory State, Temporal Distance, and Construal Levels

Michael A. Kamins, David Mazursky, Yael Steinhart, 2012 .

Content Analysis of German and Japanese Advertising in Print Media from Indonesia, Spain, and the United States

Michael A. Kamins, J. Graham, Djoko S. Oetomo, 1993 .

Cognitive Response Involvement Model of the Process of Product Evaluation Through Advertising Exposure and Trial

Michael A. Kamins, H. Assael, J. Graham, 1990 .

A Multi-Method Examination of Buyer-Seller Interactions among Japanese and American Businesspeople

Michael A. Kamins, J. Graham, W. Johnston, 1998 .

A Multi-Method Examination of Buyer-Seller Interactions among Japanese and American Businesspeople

Michael A. Kamins, J. Graham, W. Johnston, 1998 .

Perceptions of products made in Japan versus those made in the United States among Japanese and American executives: A longitudinal perspective

Michael A. Kamins, Aki. Nagashima, 1995 .

The Effect of Framing and Advertising Sequencing on Attitude Consistency and Behavioral Intentions

Lawrence J. Marks, Michael A. Kamins, 1987 .