Rajashri Srinivasan

The Total Product Design Concept and an Application to the Auto Market

Gary L. Lilien, Arvind Rangaswamy, Rajashri Srinivasan, 2012 .

Effects of opening and closing stores on chain retailer performance

Sriram Narayanan, Debika Sihi, Shrihari Sridhar, 2013 .

Survival of high tech firms: The effects of diversity of product-market portfolios, patents, and trademarks

Gary L. Lilien, Arvind Rangaswamy, Rajashri Srinivasan, 2008 .