Xue Yang

Research on Evaluation Index and Method of CRM Training

Jian Du, Yanyan Wang, Duanqin Xiong, 2016 .

Understanding Consumers' Purchase Intentions in Social Commerce through Social Capital: Evidence from SEM and fsQCA

Xue Yang, Xue Yang, 2021, J. Theor. Appl. Electron. Commer. Res..

Exploring the Effects of Internet Memes in Social Media Marketing through A/B Testing

Xue Yang, Takaki Hayashi, 2021, 2021 IEEE 23rd Conference on Business Informatics (CBI).

Understanding backers’ funding intention in reward crowdfunding: An elaboration likelihood perspective

Xue Yang, Xue Yang, Zhengpei Wang, 2019, Technology in Society.

Effects of Social Capital and Community Support on Online Community Members' Intention to Create User-Generated Content

Xue Yang, Songshan Huang, S. Huang, 2014 .