J. Paul Peter

发表

Construct Validity: A Review of Basic Issues and Marketing Practices

J. Paul Peter, J. P. Peter, 1981 .

Reliability, Generalizability and Consumer Behavior

J. Paul Peter, 1977 .

A Clarification and Extension of Operant Conditioning Principles in Marketing

Walter R. Nord, J. Paul Peter, W. Nord, 1982 .

The Role of Meta-Analysis in Consumer Research

Alan G. Sawyer, J. Paul Peter, Michael J. Houston, 1983 .

The Significance of Statistical Significance Tests in Marketing Research

Alan G. Sawyer, J. Paul Peter, J. P. Peter, 1983 .

Consumer behaviour and marketing strategy

Klaus G. Grunert, Jerry C. Olson, J. Paul Peter, 1999 .

Relationships among Research Design Choices and Psychometric Properties of Rating Scales: A Meta-Analysis

Gilbert A. Churchill, J. Paul Peter, J. P. Peter, 1986 .

Relationships among research design choices and psychometric properties of rating scales: A meta-analysis.

Gilbert A. Churchill, J. Paul Peter, J. P. Peter, 1986 .

Is Science Marketing?

Jerry C. Olson, J. Paul Peter, J. P. Peter, 1983 .

Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis

Gilbert A. Churchill, J. Paul Peter, J. P. Peter, 1984 .

A preface to marketing management

James H. Donnelly, J. Paul Peter, J. P. Peter, 1979 .