JoAndrea Hoegg

Seeing Is Believing (Too Much): The Influence of Product Form on Perceptions of Functional Performance

Joseph W. Alba, JoAndrea Hoegg, J. Alba, 2011 .

The Influence of Product Aesthetics on Consumer Inference Making

Joseph W. Alba, Yanmei Zheng, JoAndrea Hoegg, 2019, Journal of the Association for Consumer Research.

Knowing Too Much: Expertise-Induced False Recall Effects in Product Comparison

Amitav Chakravarti, Ravi Mehta, JoAndrea Hoegg, 2011 .

The good, the bad, and the ugly: Influence of aesthetics on product feature judgments

Darren W. Dahl, Joseph W. Alba, JoAndrea Hoegg, 2010 .

The Future Looks “Right”: Effects of the Horizontal Location of Advertising Images on Product Attitude

JoAndrea Hoegg, Boyoun Chae, Joandrea Hoegg, 2013 .

The Impact of Fear on Emotional Brand Attachment

JoAndrea Hoegg, Lea H. Dunn, Joandrea Hoegg, 2014 .