Tung-lung Steven Chang

Why Amazon Uses Both the New York Times Best Seller List and Customer Reviews: An Empirical Study of Multiplier Effects on Product Sales from Multiple Earned Media

Tong Bao, Tung-lung Steven Chang, 2014, Decis. Support Syst..

Finding Disseminators Via Electronic Word of Mouth Message for Effective Marketing Communications

Tong Bao, Tung-lung Steven Chang, Tong Tony Bao, 2014, Decis. Support Syst..

International diffusion of embodied and disembodied technology: A network analysis approach

Hsin-Yu Shih, Tung-lung Steven Chang, Hsin-Yu Shih, 2009 .

HOW TO SUCCEED IN E‐BUSINESS BY TAKING THE HAIER ROAD: FORMULATING E‐BUSINESS STRATEGY THROUGH NETWORK BUILDING

Peter Ping Li, Tung-lung Steven Chang, P. Li, 2003 .

The Product and Timing Effects of eWOM in Viral Marketing

Tung-lung Steven Chang, Tong Tony Bao, T. Chang, 2016 .