María Concepción Parra-Meroño

The Importance of App Store Optimization (ASO) for Hospitality Applications

Juana María Padilla-Piernas, María Concepción Parra-Meroño, Miguel Ángel Beltrán-Bueno, 2019, Digital and Social Media Marketing.

HyRA: A Hybrid Recommendation Algorithm Focused on Smart POI. Ceutí as a Study Scenario

Ari Yair Barrera-Animas, Antonio J. Jara, María Concepción Parra-Meroño, 2018, Sensors.

Towards the Development of a Smart Tourism Application Based on Smart POI and Recommendation Algorithms: Ceutí as a Study Case

Antonio J. Jara, María Concepción Parra-Meroño, Miguel González-Mendoza, 2017, IMIS.

Online Store Locator: An Essential Resource for Retailers in the 21st Century

María Concepción Parra-Meroño, R. Baños, Gonzalo Wandosell, 2019, Social Sciences.

Green Packaging from Consumer and Business Perspectives

María Concepción Parra-Meroño, Alfredo Alcayde, Gonzalo Wandosell, 2021, Sustainability.

Transforming Communication Channels to the Co-Creation and Diffusion of Intangible Heritage in Smart Tourism Destination: Creation and Testing in Ceutí (Spain)

María Concepción Parra-Meroño, A. Jara, Andrea Gómez-Oliva, 2019, Sustainability.

Attitudes toward organic products: a cross-national comparison and scale validation

María Concepción Parra-Meroño, Francisco Sarabia-Andreu, Francisco J Sarabia-Sánchez, 2020, Spanish Journal of Marketing - ESIC.