Marie Mirella Yani-De-Soriano

Cardiff Marketing and Strategy Working Papers

Stephanie Slater, Marie Mirella Yani-De-Soriano, M. M. Yani-De-Soriano, 2007 .

The impact of the interaction of utilitarian and informational reinforcement and behavior setting scope on consumer response

Gordon R. Foxall, Marie Mirella Yani-De-Soriano, G. Foxall, 2013 .

Situational influences on consumers' attitudes and behavior

Gordon R. Foxall, Marie Mirella Yani-De-Soriano, G. Foxall, 2005 .

Understanding customer‐specific factors underpinning internet banking adoption

Shumaila Y. Yousafzai, Marie Mirella Yani-De-Soriano, M. M. Yani-De-Soriano, 2012 .

Revisiting Drucker's theory: Has consumerism led to the overuse of marketing?

Marie Mirella Yani-De-Soriano, M. M. Yani-De-Soriano, S. Slater, 2009 .

The emotional power of place: The fall and rise of dominance in retail research

Gordon R. Foxall, Marie Mirella Yani-De-Soriano, G. Foxall, 2006 .

Consumer cynicism: an emergent phenomenon in fairtrade?

Shumaila Y. Yousafzai, Marie Mirella Yani-De-Soriano, J. Pallister, 2011 .

Consumer Behavior Analysis and Social Marketing: The Case of Environmental Conservation

Marie Mirella Yani-De-Soriano, G. Foxall, Valdimar Sigurdsson, 2006 .