Keith Macmillan

Management Update

Keith Macmillan, 1987 .

Contradictions

Keith Macmillan, K. Macmillan, 1984 .

Relationship marketing in the not-for-profit sector: an extension and application of the commitment–trust theory

Arthur G. Money, Kevin Money, Arthur Money, 2004 .

Strategy: Portfolio Analysis

Keith Macmillan, K. Macmillan, 1986 .

Successful Business Relationships

Kevin Money, Keith Macmillan, K. Money, 2000 .