Herb Sorensen

发表

The Power of Atlas

Jacob Suher, Herb Sorensen, 2010, Journal of Advertising Research.

Long Tail Media in the Store

Herb Sorensen, Herb Sorensen, 2008, Journal of Advertising Research.

Fundamental patterns of in-store shopper behavior

Bill Page, Rachel Kennedy, Svetlana Bogomolova, 2017 .

The In-Store “Audience”

Herb Sorensen, 2009, Journal of Advertising Research.