Tony M. Dubitsky

Training Consumers about Misleading Advertising Transfer of Training and Effects of Specialized Knowledge

Richard Jackson Harris, Tony M. Dubitsky, James Connizzo, 1981 .

Why liking matters

David Walker, Tony M. Dubitsky, D. Walker, 1994 .

Remembering implied advertising claims as facts: Extensions to the "real world"

Tony M. Dubitsky, Cindy S. Ellerman, R. Harris, 1980 .

The Relation Between Brand-name Linguistic Characteristics and Brand-name Memory

Tina M. Lowrey, L. J. Shrum, Tony M. Dubitsky, 2003 .

Emotion in Advertising: Theoretical and Practical Explorations

Julie A. Edell, Tony M. Dubitsky, J. Edell, 1990 .

CHANGING NEEDS FOR BRANDS

Tony M. Dubitsky, Stuart J. Agres, T. Dubitsky, 1996 .

The effects of discourse force on the comprehension of fables, parables, and folktales

Tony M. Dubitsky, R. Harris, Linda K. Sanders, 1982 .