Alexandra Rese

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Improving Online and Offline Shopping for Retailers

Daniel Baier, Alexandra Rese, 2019 .

Rasch Modeling of Innovative Behavior in Networks

Daniel Baier, Hans Georg Gemünden, Alexandra Rese, 2012 .

Evaluation des Gründerwettbewerbs Multimedia : Statusumfrage 2002

Alexandra Rese, Peter Zoche, Monika Harnischfeger, 2002 .

Evaluation des Gründerwettbewerbs Multimedia

Alexandra Rese, Peter Zoche, Monika Harnischfeger, 2001 .

Chatbots in Customer Communication : How to Measure Their Acceptance?

Daniel Baier, Alexandra Rese, Lena Ganster, 2019 .

Evaluation des Gründerwettbewerbs Multimedia : Wettbewerbsjahr 1997 / 98

Alexandra Rese, Peter Zoche, Monika Harnischfeger, 1999 .

Conversational User Interfaces for Online Shops? A Categorization of Use Cases

Daniel Baier, Maximilian Röglinger, Alexandra Rese, 2018, ICIS.

Networks of Promotors as Success Factor for Radical Innovations: Theoretical Considerations and Empirical Findings

Daniel Baier, Alexandra Rese, Daniel Baier, 2012 .

Measuring the Acceptance of Mobile Augmented Reality Apps : Surveys and Text Mining Approaches Compared

Daniel Baier, Reinhard Kunz, Alexandra Rese, 2017 .

Analyzing Online Reviews to Measure Technology Acceptance at the Point of Scale: The Case of IKEA

Daniel Baier, Alexandra Rese, Stefanie Schreiber, 2015 .

Evaluation des Gründerwettbewerbs Multimedia : Wettbewerbsteilnehmer des Jahrgangs 2000

Alexandra Rese, Peter Zoche, Monika Harnischfeger, 2001 .

Evaluating the Effects of Method-Based Tools on Team Decision Making and Team Performance

Daniel Baier, Alexandra Rese, 2008 .

Local Factors and Their Impact on Collaborative Performance in the German Energy Sector

Daniel Baier, Alexandra Rese, Anke Kutschke, 2013 .

Evaluation des Gründerwettbewerbs Multimedia des Bundeswirtschaftsministeriums

Alexandra Rese, Peter Zoche, Monika Harnischfeger, 2003 .

How augmented reality apps are accepted by consumers : a comparative analysis using scales and opinions

Daniel Baier, Andreas Geyer-Schulz, Alexandra Rese, 2017 .

Technology acceptance modeling of augmented reality at the point of sale: Can surveys be replaced by an analysis of online reviews?

Daniel Baier, Alexandra Rese, Stefanie Schreiber, 2014 .

Online-Shop Site Engineering Using Eye Tracking, TAM, and A/B-Tests : An Empirical Application

Daniel Baier, Alexandra Rese, 2017 .

How the German Automotive Industry Maintains Product Superiority : Integrating Suppliers and Start-Ups into the Search for Innovative Ideas – The Case of AUDI AG

Daniel Baier, Alexandra Rese, Felix Homfeld, 2019 .

Conversational User Interfaces for Online Shops : A Segmented Kano Perspective

Daniel Baier, Alexandra Rese, 2018 .

Customer integration and voice-of-customer methods in the German automotive industry

Alexander Sänn, Alexandra Rese, Felix Homfeldt, 2015 .

Designing Group Experiments to Analyse the Effectiveness of Marketing and Quality Management Methods for Conflict Solving

Ralf Woll, Alexandra Rese, Maurice Bäsler, 2008 .

A Segmented Kano Perspective on the User Interface of Online Fashion Shops

Daniel Baier, Alexandra Rese, 2018 .

Enhancing the online decision-making process by using augmented reality: A two country comparison of youth markets

Daniel Baier, Eleonora Pantano, Alexandra Rese, 2017 .

The Presumer Effect: Implementing the Customer’s Voice to Radical New Product Development for High-Tech SME

Daniel Baier, Alexandra Rese, Alexander Saenn, 2013 .

Digital Technologies for Ordering and Delivering Fashion: How Baur Integrates the Customer's Point of View

Daniel Baier, Alexandra Rese, Nikita Nonenmacher, 2018, Digitalization Cases.

Improving Ordering and Delivery in an Online Fashion Shop : The Customer’s Point of View

Daniel Baier, Alexandra Rese, 2018 .

Deciding on new products using a computer-assisted real options approach

Daniel Baier, Alexandra Rese, 2007 .

Why Consumers Engage in Do-It-Yourself Projects : Motivation and Co-Creation in Fabrication Laboratories (Fab Labs)

Daniel Baier, Alexandra Rese, 2017 .

Lead User In Business-To-Business Applications : Implementing The Voice Of The Customer To Verify External Ideas

Daniel Baier, Alexander Sänn, Alexandra Rese, 2013 .

Augmented reality tools for industrial applications: What are potential key performance indicators and who benefits?

Alexandra Rese, Jörgen Eimecke, Jérome Jetter, 2018, Comput. Hum. Behav..

Increasing Conversion Rates Through Eye Tracking, TAM, A/B Tests: A Case Study

Daniel Baier, Alexandra Rese, 2020 .

Stages, Gates, and Conflicts in New Product Development: A Classification Approach

Daniel Baier, Ralf Woll, Alexandra Rese, 2005, Data Analysis and Decision Support.

Evaluation des Gründerwettbewerbs Multimedia : Gründerumfrage 2000 ; Umfrage bei Nichtteilnehmern des Wettbewerbs

Alexandra Rese, Peter Zoche, Monika Harnischfeger, 2001 .

Recommender systems for personalized advertising : Success factors for designing product recommendations from a customers’ perspective

Daniel Baier, Alexandra Rese, Timo Schreiner, 2019 .

Cross Cultural Analysis of the Acceptance of Technology-Based Innovations at the Point of Sale : The Case of Ray-Ban Virtual Mirror

Daniel Baier, Eleonora Pantano, Alexandra Rese, 2015 .

Exploring Augmented Reality Applications in Mobile Retailing : The Influence of Technology Advancements on Consumer Acceptance

Daniel Baier, Alexandra Rese, Stefanie Schreiber, 2015 .

How to increase multichannel shopping satisfaction? An adapted Kano based stage-gate approach to select new technologies

Daniel Baier, Alexandra Rese, Daniel Baier, 2020 .

Improving the Ordering and Delivery Processes in Online-Fashion Shops : New Approaches to Integrate the Voice of the Customer

Daniel Baier, Alexandra Rese, 2017 .

Are Vital Parameters Suitable for Predicting Technology Acceptance of E-Health Applications?

Daniel Baier, Alexandra Rese, Isabelle Borgert, 2017 .

Analyzing the Relative Influence of Available Supply Factors on the Successful Development of New Energy Technologies

Daniel Baier, Alexandra Rese, Anke Kutschke, 2013 .

Factors influencing members' knowledge sharing and creative performance in coworking spaces

Alexandra Rese, Cristopher Siegfried Kopplin, Caren Nielebock, 2020, J. Knowl. Manag..

Developing and Implementing a Start-Up and Team Skills Laboratory for Functionally Heterogeneous Teams at the Brandenburg University of Technology Cottbus

Daniel Baier, Alexandra Rese, 2011 .

Multichannel personalization: Identifying consumer preferences for product recommendations in advertisements across different media channels

Daniel Baier, Alexandra Rese, Timo Schreiner, 2019, Journal of Retailing and Consumer Services.

IDENTIFICATION AND GENERATION OF INNOVATIVE IDEAS IN THE PROCUREMENT OF THE AUTOMOTIVE INDUSTRY: THE CASE OF AUDI AG

Daniel Baier, Alexandra Rese, Hanno Brenner, 2017 .

What Methods and Instruments Do Innovation Networks Use? : Findings From a Survey

Daniel Baier, Alexandra Rese, 2012 .