Ashish K. Rathore

Social media content and product co-creation: an emerging paradigm

Yogesh Kumar Dwivedi, P. Vigneswara Ilavarasan, Ashish K. Rathore, 2016, J. Enterp. Inf. Manag..

Social Media Analytics: Literature Review and Directions for Future Research

P. Vigneswara Ilavarasan, Arpan Kumar Kar, Ashish K. Rathore, 2017, Decis. Anal..

Social Media Usage for Tourism: A Case of Rajasthan Tourism

P. Vigneswara Ilavarasan, Ashish K. Rathore, Umesh Chand Joshi, 2017, ITQM.

Pro-Business or Common Citizen?: An Analysis of an Indian Woman CEO's Tweets

P. Vigneswara Ilavarasan, Ashish K. Rathore, Nikhil Tuli, 2016, Int. J. Virtual Communities Soc. Netw..

Social Customer Relationship Management as Predictor of Customer Relationship Performance: An Empirical Study of B2B and B2C Companies

P. Vigneswara Ilavarasan, Ashish K. Rathore, Sakshi Shioramwar, 2016, I3E.