Shuo-Chang Tsai

How the effect of country-of-origin on store brand moderates customer's affection-conation link toward multinational retailers

Yung-Hsin Chen, Shuo-Chang Tsai, Yi-Shuang Wu, 2011, 2011 IEEE International Conference on Industrial Engineering and Engineering Management.

Measuring customer innovativeness via FuzzyART network modeling

Sheng-Tsung Hou, Yung-Hsin Chen, Shuo-Chang Tsai, 2009, 2009 IEEE International Conference on Industrial Engineering and Engineering Management.

Addiction as a factor of switching barriers in fan loyalty – A case study of the Chinese professional baseball league

Shuo-Chang Tsai, Cheng-Jui Tseng, 蔡碩倉, 2011 .