Natalia Vila-López

How Can Secure Websites Improve Buying Intention?: Usable Versus Non Usable Contexts?

Natalia Vila-López, Inés Küster, Natalia Vila-López, 2014, J. Organ. End User Comput..

Mature market segmentation: a comparison of artificial neural networks and traditional methods

Natalia Vila-López, Inés Küster, Enrique Bigné-Alcañiz, 2010, Neural Computing and Applications.

Consumer feelings and behaviours towards well designed websites

Natalia Vila-López, Inés Küster, Natalia Vila-López, 2011, Inf. Manag..

Segmenting the audience of a cause-related marketing viral campaign

Natalia Vila-López, Inés Küster-Boluda, Elísabet Mora, 2021, Int. J. Inf. Manag..