William J. Havlena
发表
Morris B. Holbrook,
William J. Havlena,
M. Holbrook,
1988
.
William J. Havlena,
William Havlena,
R. Cardarelli,
2007,
Journal of Advertising Research.
William J. Havlena,
M. Holbrook,
1986
.
William J. Havlena,
Susan L. Holak,
1998
.
William J. Havlena,
W. DeSarbo,
1991
.
William J. Havlena,
S. Gupta,
W. DeSarbo,
1987
.
William J. Havlena,
Susan L. Holak,
1996
.
Morris B. Holbrook,
William L. Moore,
William J. Havlena,
1985
.
William J. Havlena,
Susan L. Holak,
Pamela K. Kennedy,
1986
.
William J. Havlena,
Susan L. Holak,
1992
.
William J. Havlena,
Susan L. Holak,
1991
.
William J. Havlena,
Susan L. Holak,
A. Matveev,
2007
.
William J. Havlena,
M. Holbrook,
D. Lehmann,
1989
.
William J. Havlena,
Susan L. Holak,
A. Matveev,
2005
.
William J. Havlena,
1986
.
Jeffrey Graham,
William J. Havlena,
William Havlena,
2007,
Journal of Advertising Research.
William J. Havlena,
William Havlena,
Jeffrey Graham,
2004,
Journal of Advertising Research.