Prasad A. Naik

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Building Brand Awareness in Dynamic Oligopoly Markets

Suresh P. Sethi, Ashutosh Prasad, Prasad A. Naik, 2008, Manag. Sci..

Understanding the Impact of Synergy in Multimedia Communications

Prasad A. Naik, Kalyan Raman, K. Raman, 2003 .

Isotonic single-index model for high-dimensional database marketing

Prasad A. Naik, Chih-Ling Tsai, Chih-Ling Tsai, 2004, Comput. Stat. Data Anal..

Multi-Index Binary Response Analysis of Large Data Sets

Michel Wedel, Wagner A. Kamakura, Prasad A. Naik, 2010 .

Estimating High-Dimensional Models for Database Marketing

Prasad A. Naik, Chih-Ling Tsai, Chih-Ling Tsai, 2000 .

Robust Dynamic Estimation

Prasad A. Naik, Olivier Rubel, P. Naik, 2017, Mark. Sci..

Challenges and opportunities in high-dimensional choice data analyses

Michel Wedel, Wagner A. Kamakura, Eric T. Bradlow, 2008 .

Understanding the Impact of Churn in Dynamic Oligopoly Markets

Suresh P. Sethi, Ashutosh Prasad, Prasad A. Naik, 2012, Autom..

Estimating the Half-life of Advertisements

Prasad A. Naik, P. Naik, 1999 .

TRACK ON HIGH-DIMENSIONAL DATA

Michel Wedel, Prasad A. Naik, Jon M. Huntsman, 2007 .

Discovering how Advertising Grows Sales and Builds Brands

Prasad A. Naik, Norris I. Bruce, Norris I. Bruce, 2012 .

Efficiency Analysis of Marketing Organizations with Interconnected Departments

Prasad A. Naik, Murali K. Mantrala, Shrihari Sridhar, 2014 .

The Anatomy of the Advertising Budget Decision: How Analytics and Heuristics Drive Sales Performance

Prasad A. Naik, Ceren Kolsarici, Demetrios Vakratsas, 2020 .

Optimal Advertising When Envisioning a Product-Harm Crisis

Prasad A. Naik, Olivier Rubel, Shuba Srinivasan, 2010, Mark. Sci..

BidAnalyzer: A Method for Estimation and Selection of Dynamic Bidding Models

Prasad A. Naik, Sandy D. Jap, P. Naik, 2008, Mark. Sci..

Understanding the Memory Effects in Pulsing Advertising

Prasad A. Naik, Ashwin Aravindakshan, P. Naik, 2015, Oper. Res..

Introduction to the special issue on online pricing

Prasad A. Naik, Sandy D. Jap, 2004 .

Planning Media Schedules in the Presence of Dynamic Advertising Quality

Prasad A. Naik, Murali K. Mantrala, Alan G. Sawyer, 1998 .

Optimal Crisis Management

Prasad A. Naik, Olivier Rubel, 2007 .

Extending the Akaike Information Criterion to Mixture Regression Models

Prasad A. Naik, Chih-Ling Tsai, Peide Shi, 2007 .

Modeling Marketing Dynamics by Time Series Econometrics

Dominique M. Hanssens, Eric Ghysels, Prasad A. Naik, 2004 .

Residual information criterion for single-index model selections

Prasad A. Naik, Chih-Ling Tsai, Chih-Ling Tsai, 2004 .

A New Dimension Reduction Approach for Data-Rich Marketing Environments: Sliced Inverse Regression

Prasad A. Naik, Chih-Ling Tsai, Michael R. Hagerty, 2000 .

Long-term Profit Impact Of Integrated Marketing Communications Program

Prasad A. Naik, Kalyan Raman, K. Raman, 2004 .

Denoised least squares estimators: An application to estimating advertising effectiveness

Zongwu Cai, Prasad A. Naik, Chih-Ling Tsai, 2000 .

Partial least squares estimator for single‐index models

Prasad A. Naik, Chih-Ling Tsai, Chih-Ling Tsai, 2000 .

Essentials of Planning Media Schedules

Prasad A. Naik, Demetrios Vakratsas, P. Naik, 2007 .

How does awareness evolve when advertising stops? The role of memory

Prasad A. Naik, Ashwin Aravindakshan, P. Naik, 2010 .

Single‐index model selections

Prasad A. Naik, Chih-Ling Tsai, Chih-Ling Tsai, 2001 .

Constrained Inverse Regression for Incorporating Prior Information

Prasad A. Naik, Chih-Ling Tsai, Chih-Ling Tsai, 2005 .

A Hierarchical Marketing Communications Model of Online and Offline Media Synergies

Prasad A. Naik, Kay Peters, P. Naik, 2009 .

Discovering how advertising grows sales and builds brands Journal of Marketing Research 2012

Prasad A. Naik, Kay Peters, Norris I. Bruce, 2013 .

Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues

Alladi Venkatesh, Prasad A. Naik, Venkatesh Shankar, 2010 .

Spatiotemporal Allocation of Advertising Budgets

Prasad A. Naik, Ashwin Aravindakshan, Kay Peters, 2011 .

Controlling Measurement Errors in Models of Advertising Competition

Prasad A. Naik, Chih-Ling Tsai, Chih-Ling Tsai, 2000 .

The effects of expert quality evaluations versus brand name on price premiums

Prasad A. Naik, Eitan Gerstner, Eitan Gerstner, 2003 .

Optimal Control of an Oligopoly Model of Advertising

Suresh P. Sethi, Prasad A. Naik, Ashutosh Prasad, 2009 .

Markov-switching model selection using Kullback-Leibler divergence

Prasad A. Naik, Chih-Ling Tsai, Aaron Smith, 2006 .