Yaou Hu

Identifying Outbound Tourism Visitors by Using E-Services Behavioral and Psychological Markers

Edmond H. C. Wu, Brianda Jiang, Rob Law, 2012, 2012 IEEE/ACIS 11th International Conference on Computer and Information Science.

Positive and negative eWOM motivations and hotel customers’ eWOM behavior: Does personality matter?

Yaou Hu, Hyun Jeong Kim, Yaou Hu, 2018, International Journal of Hospitality Management.