Kim Willems

发表

How do consumers process digital display ads in-store? The effect of location, content, and goal relevance

Stephanie van de Sanden, Kim Willems, Malaika Brengman, 2020 .

Humanoid Robot Pepper at a Belgian Chocolate Shop

Bram Vanderborght, Stephanie van de Sanden, Kim Willems, 2018, HRI.

Is robotic shopping set to be the next big thing

Stephanie van de Sanden, Kim Willems, Malaika Brengman, 2019 .

Shopping therapy? Stress restoration in retailing

Wim Janssens, Kim Willems, Karolien Poels, 2012 .

Digital Signage in the Store Atmosphere: Balancing Gains and Pains

Stephanie van de Sanden, Kim Willems, Malaika Brengman, 2020 .

The shopper’s path-to-purchase is paved with digital opportunities: An overview of technologies to augment the shopping experience

Antonio Krüger, Kris Luyten, Kim Willems, 2014 .

Touching the void: Sensory-enabling technologies in online retailing

Kim Willems, Malaika Brengman, Helena Van Kerrebroeck, 2016 .

In-store proximity marketing: experimenting with digital point-of-sales communication

Stephanie van de Sanden, Kim Willems, Malaika Brengman, 2017 .

Assessing the effect of store environment dimensions on customer irritation: a multi-setting empirical study

Nathalie Demoulin, Kim Willems, Gilbert Swinnen, 2014 .

Dealing with Nonlinearity in Importance-Performance Map Analysis (IPMA): An Integrative Framework in a PLS-SEM Context

Kim Willems, Sandra Streukens, Sara Leroi-Werelds, 2017 .

When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications

Kim Willems, Malaika Brengman, Helena Van Kerrebroeck, 2017, Virtual Reality.

Winkelen we binnenkort met robots

Stephanie van de Sanden, Kim Willems, Malaika Brengman, 2019 .

Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mall

Kim Willems, Malaika Brengman, Helena Van Kerrebroeck, 2017, Comput. Hum. Behav..

The Rise of Service Robots in Retailing: Literature Review on Success Factors and Pitfalls

Kim Willems, Malaika Brengman, Laurens De Gauquier, 2020 .

Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions

Kim Willems, Malaika Brengman, Laurens De Gauquier, 2018, Virtual Reality.

Can’t touch this: the impact of augmented reality versus touch and non-touch interfaces on perceived ownership

Kim Willems, Malaika Brengman, Helena Van Kerrebroeck, 2018, Virtual Reality.

Augmenting the servicescape with ubiquitous interactive surfaces: Fibreshelf technology

Antonio Krüger, Thomas Plötz, Kim Willems, 2014 .

The New Adult on the Block: Daily Active Users of TikTok Compared to Facebook, Twitter, and Instagram During the COVID-19 Crisis in Belgium

Kim Willems, Malaika Brengman, Johan Hellemans, 2021 .

In or out? A field observational study on the placement of entertaining robots in retailing

Bram Vanderborght, Kim Willems, Malaika Brengman, 2021 .

From stopping to shopping: An observational study comparing a humanoid service robot with a tablet service kiosk to attract and convert shoppers

Bram Vanderborght, Kim Willems, Malaika Brengman, 2021 .

The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies

Johannes Schöning, Kris Luyten, Kim Willems, 2017 .

The Impact of In-Store Greenery on Customers

Kim Willems, Malaika Brengman, Yannick Joye, 2012 .

Touching the void: Exploring consumer perspectives on touch-enabling technologies in online retailing

Kim Willems, Malaika Brengman, Helena Van Kerrebroeck, 2017 .