Mairead Brady

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Serious Games in Marketing Education: Developing Higher Order Cognitive Skills through collaboration in a Simulation Game,

Gene Dalton, Ann Devitt, Mairead Brady, 2015 .

RFID - Buzz or Bust? Will Radio Frequency Identification Technology Follow in the Footsteps of its Ill-Fated Predecessor CRM?

Mairead Brady, Lynne M. Andrews, Jonathan Cloonan, 2007 .

Adopting Assessment for Learning (AfL) in higher education: implications for technology deployment

Ann Devitt, Mairead Brady, Martin R. Fellenz, 2020 .

Academic staff perspectives on technology for assessment (TfA) in higher education: A systematic literature review

Ann Devitt, Mairead Brady, Rachel A. Kiersey, 2019, Br. J. Educ. Technol..

The Business Case for RFID; Challenges and Opportunities

Mairead Brady, Louis Brennan, Corinne Armstrong, 2006 .

The Implementation of Radio Frequency Identification (RFID)? An Exploratory Study into the Preparedness of Retailers

Mairead Brady, Martin R. Fellenz, Corinne Armstrong, 2006 .

Winner and Losers in Gamification? The Role of Gamification in Third Level Learning and Higher Order Processing

Ann Devitt, Mairead Brady, Markus Lamest, 2015 .

Researching the Role of ICT in Contemporary Marketing Practices (CMP)

Mairead Brady, Martin R. Fellenz, Richard Brookes, 2007 .

Symposium: A Guide to Curricular Redesign with an Assessment for Learning and Technology Perspective

Ann Devitt, Mairead Brady, 2018 .

Too Much Data, Too Little Information: The Challenges of RFID Implementation

Mairead Brady, Martin R. Fellenz, Corinne Armstrong, 2007 .

Managing Customer-Centric Information: The Challenges of Information and Communication Technology (ICT) Deployment in Service Environments

Mairead Brady, Martin R. Fellenz, Mairead Brady, 2010, Int. J. Appl. Logist..

Why the Tail Should Not Wag the Dog:Integrating the Deployment of Information and Communication Technologies (ICT) in Service Innovation and Delivery

Mairead Brady, Martin R. Fellenz, 2006 .

Hard and Soft Skills in Marketing Education: Using Serious Games to Engage Higher Order Processing

Ann Devitt, Mairead Brady, Markus Lamest, 2015 .

Comparison Activities to Support Students' Self-Regulated Learning in Computing Education

Mairead Brady, Martin R. Fellenz, Michelle MacMahon, 2021, SIGCSE.

A Preliminary Scoping Review Study of the Progress of Social Media Adoption as an Educational Tool by Academics in Higher Education

Mairead Brady, Mairead Brady, Eva Perez, 2018, DBS Business Review.

Mobile Commerce: Technology, Theory and Application

Mairead Brady, Mairead Brady, 2004 .

The impact of IT on marketing: an evaluation

Mairead Brady, Nikolaos Tzokas, Michael Saren, 1999 .

RFID and Data Capture Technologies in Global Service Supply Chains: Meeting the Information Management Challenge

Mairead Brady, Martin R. Fellenz, Mairead Brady, 2008 .