Robert B. Woodruff

Evaluation of the Simulator for Air-to-Air Combat Display by AFHRL-FT

Richard C. Oliver, Robert B. Woodruff, 1971 .

Measurement of Consumers’ Prior Brand Information

Robert B. Woodruff, R. B. Woodruff, R. Woodruff, 1972 .

Marketing’s Service-Dominant Logic and Customer Value

Daniel J. Flint, Robert B. Woodruff, R. B. Woodruff, 2014 .

Serving the marketing discipline through journal reviews

Robert B. Woodruff, R. Woodruff, 2003 .

Marketing decision making: Concepts and strategy

Gerald E. Hills, David W. Cravens, Robert B. Woodruff, 1976 .

An approach for determining criteria of sales performance.

David W. Cravens, Robert B. Woodruff, R. B. Woodruff, 1973 .

A systematic approach to market opportunity analyses

Robert B. Woodruff, R. Woodruff, 1976 .