Scott Hoenig

New developments in marketing research : summary of Marketing Science institute conference, October 8, 1986

Scott Hoenig, 1986 .

What Contributes to the Enhanced Use of Customer, Competition and Technology Knowledge for Product Innovation Performance? A Survey of Multinational Companies’ Subsidiaries Operating in China

Arvind V. Phatak, Anthony Di Benedetto, Richard A. Lancioni, 2009 .

Negative Emotions As Mediators of Attitudes in Advertising Appeals

Scott Hoenig, David Moore, 1989 .

Key factors influencing HRM practices of overseas subsidiaries in China's transition economy

John U. Farley, Scott Hoenig, J. Farley, 2004, Human Resource Management in China Revisited.