Yu-Hui Fang

发表

Antecedents of Citizenship Behaviors in Open Professional Virtual Communities

Eric T. G. Wang, Chao-Min Chiu, Yu-Hui Fang, 2009, PACIS.

Beyond the Credibility of Electronic Word of Mouth: Exploring eWOM Adoption on Social Networking Sites from Affective and Curiosity Perspectives

Yu-Hui Fang, Yu-Hui Fang, 2014, Int. J. Electron. Commer..

Leveraging sociability for trust building on social commerce sites

Yu-Hui Fang, Chia-Ying Li, Yu-Hui Fang, 2020, Electron. Commer. Res. Appl..

Understanding Customers' Satisfaction and Repurchase Intentions: An Integration of IS Success Model, Trust, and Justice

Eric T. G. Wang, Chao-Min Chiu, Yu-Hui Fang, 2011, Internet Res..

Building brand loyalty and endorsement with brand pages: integration of the lens of affordance and customer-dominant logic

Yu-Hui Fang, Zeeshan Bhatti, Chia-ying Li, 2020, Inf. Technol. People.

An app a day keeps a customer connected: Explicating loyalty to brands and branded applications through the lens of affordance and service-dominant logic

Yu-Hui Fang, Yu-Hui Fang, 2019, Inf. Manag..

Involuntary migration in cyberspaces: The case of MSN messenger discontinuation

Kwei Tang, Yu-Hui Fang, K. Tang, 2017, Telematics Informatics.

Exploring Online Double Deviation Effect from Psychological Contract Violation, Emotion, and Power Perspectives

Chao-Min Chiu, Yu-Hui Fang, Yu-Hui Fang, 2014, Pac. Asia J. Assoc. Inf. Syst..

Exploring Consumers' Coping Behaviors in Online Double Deviation Scenarios: From Power Perspective

Chao-Min Chiu, Ting-Peng Liang, Yu-Hui Fang, 2010, PACIS.

In justice we trust: Exploring knowledge-sharing continuance intentions in virtual communities of practice

Chao-Min Chiu, Yu-Hui Fang, Yu-Hui Fang, 2010, Comput. Hum. Behav..

Does Service-dominant Logic Matter? Toward a Unifying Model for continuance of branded Applicatio

Yu-Hui Fang, Chia-Ying Li, Yu-Hui Fang, 2016, PACIS.

Coping with fear and guilt using mobile social networking applications: Knowledge hiding, loafing, and sharing

Yu-Hui Fang, Yu-Hui Fang, 2017, Telematics Informatics.

Predicting continuance intention toward mobile branded apps through satisfaction and attachment

Yu-Hui Fang, Chia-Ying Li, Yu-Hui Fang, 2019, Telematics Informatics.

Understanding customers' repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived risk

Eric T. G. Wang, Chao-Min Chiu, Yu-Hui Fang, 2014, Inf. Syst. J..

Understanding Game Players' Service Experience Evaluation: Do Augmented Reality Features Matter?

Yu-Hui Fang, Chia-Ying Li, 2018, PACIS.

Building Community Citizenship Behaviors: The Relative Role of Attachment and Satisfaction

Eric T. G. Wang, Chao-Min Chiu, Yu-Hui Fang, 2015, J. Assoc. Inf. Syst..

Does online interactivity matter? Exploring the role of interactivity strategies in consumer decision making

Yu-Hui Fang, Yu-Hui Fang, 2012, Comput. Hum. Behav..

The more we get together, the more we can save? A transaction cost perspective

Yu-Hui Fang, Chia-Ying Li, Yu-Hui Fang, 2022, Int. J. Inf. Manag..

Toward better purchase decision-performance: Linking person-environment fit to explorative and exploitative use of branded applications

Yu-Hui Fang, Chia-Ying Li, Yu-Hui Fang, 2021, Electron. Commer. Res. Appl..

How does participation and browsing affect continuance intention in virtual communities? An integration of curiosity theory and subjective well-being

Zeeshan Ahmed Bhatti, Yu-Hui Fang, Chia-Ying Li, 2019, Behav. Inf. Technol..

Beyond the Usefulness of Branded Applications: Insights from Consumer–Brand Engagement and Self-construal Perspectives

Yu-Hui Fang, Yu-Hui Fang, 2017 .

On online repurchase intentions: Antecedents and the moderating role of switching cost

Chao-Min Chiu, Yu-Hui Fang, Chia-Hui Yen, 2013 .

Exploring task-service fit and usefulness on branded applications continuance

Yu-Hui Fang, Yu-Hui Fang, 2017 .

On electronic word-of-mouth diffusion in social networks: curiosity and influence

Kwei Tang, Yu-Hui Fang, Chia-Ying Li, 2018 .