Kalpesh Kaushik Desai

Variety-Seeking Behavior and Information Processing in Choosing a Vacation Destination:

JungHwa Hong, Kalpesh Kaushik Desai, K. Desai, 2020 .

Descriptive Characteristics of Memory-Based Consideration Sets: Influence of Usage Occasion Frequency and Usage Location Familiarity

Kalpesh Kaushik Desai, Wayne D. Hoyer, K. Desai, 2000 .

The Influence of Chronic and Situational Self-Construal on Categorization

Kalpesh Kaushik Desai, Huifang Mao, S. Jain, 2007 .

The Effects of Ingredient Branding Strategies on Host Brand Extendibility

Kevin Lane Keller, Kalpesh Kaushik Desai, K. Desai, 2002 .

Consumer perceptions of product variants positioned on atypical attributes

Kalpesh Kaushik Desai, S. Ratneshwar, S. Ratneshwar, 2003 .

Strategic Role of Affect-Based Attitudes in the Acquisition, Development, and Retention of Customers

Vijay Mahajan, Kalpesh Kaushik Desai, V. Mahajan, 1998 .

Adoption of Network Externality Products:The Interactive Influence of Self-Construal, Branding Strategy, and Source of Information

Kalpesh Kaushik Desai, Napatsorn Jiraporn, 2010 .