Margarita Elorz

What Do My Channels Provide to My Customers? Omni-Channel Customers versus Mono-channel Customers and the Impact of Distribution Services

Raquel Chocarro, Monica Cortinas, Margarita Elorz, 2019 .

Retail Store Loyalty Management via an Analysis of Heterogeneity of the Service Elements

Mónica Cortiñas, Margarita Elorz, Mónica Cortiñas, 2004 .