Jiangmeng Liu

Like it or not: The Fortune 500's Facebook strategies to generate users' electronic word-of-mouth

Fan Yang, Cong Li, Jiangmeng Liu, 2017, Comput. Hum. Behav..

A name alone is not enough: A reexamination of web-based personalization effect

Cong Li, Jiangmeng Liu, Cong Li, 2017, Comput. Hum. Behav..

Effects of using social networking sites in different languages: Does Spanish or English make a difference?

Cong Li, Jiangmeng Liu, Cong Li, 2017, Comput. Hum. Behav..

The Effect of Preference Stability and Extremity on Personalized Advertising

Cong Li, Cheng Hong, Jiangmeng Liu, 2018, Journalism & Mass Communication Quarterly.

Relationship building through reputation and tribalism on companies' Facebook pages: A uses and gratifications approach

Cong Li, Jiangmeng Liu, Michael North, 2017, Internet Res..

Need for control may motivate consumers to approach digital products: a social media advertising study

Jiangmeng Liu, Linwan Wu, Linwan Wu, 2020, Electron. Commer. Res..

Staking reputation on stakeholders: How does stakeholders’ Facebook engagement help or ruin a company’s reputation?

Jiangmeng Liu, Yi Grace Ji, Cong Li, 2017 .

Attracting Comments: Digital Engagement Metrics on Facebook and Financial Performance

Jiangmeng Liu, Gunwoo Yoon, Cong Li, 2018 .