K. Sridhar Moorthy

Chapter 4 Competitive marketing strategies: Game-theoretic models

K. Sridhar Moorthy, K. Moorthy, 1993, Marketing.

Theoretical Modeling in Marketing

K. Sridhar Moorthy, K. Moorthy, 1993 .

MANAGING CHANNEL PROFITS: COMMENT

K. Sridhar Moorthy, K. Moorthy, 2016 .