Peggy Choong

Even on eBay it Pays to Buy in Volume: An Imitation of a Controlled Experiment Web Appendix

Mikhail I. Melnik, Paul Richardson, Peggy Choong, 2014 .

Preventing or fixing a problem: a marketing manager’s dilemma revisited

Peggy Choong, Peggy Choong, 2001 .

Differences in Normative and Informational Social Influence

Myung-Soo Lee, Kenneth R. Lord, Peggy Choong, 2001 .