Sekar Raju

Reducing Competitive Ad Interference By Varying Advertising Context: a Test of Network Models of Memory

Priyali Rajagopal, H. Rao Unnava, Sekar Raju, 2003 .

The Moderating Effect of Brand Commitment on the Evaluation of Competitive Brands

Sekar Raju, Sekar Raju, H. Unnava, 2009 .

The Effects of Brand Commitment on the Evaluation of Competitive Brands

Sekar Raju, Sekar Raju, H. Unnava, 2002 .