Myriam Ertz

发表

Spotting The Elusive Prospect Customer: Exploratory Study Of A Web-Powered Customer Relationship Management Framework

Myriam Ertz, Raoul Graf, Raoul Graf, 2015 .

Objective: Winning or Learning? A Study of Marketing Simulation Games

Myriam Ertz, Myriam Ertz, 2016 .

HOW DO THEY BEHAVE ON THE WEB? AN EXPLORATORY STUDY OF MINING THE WEB FOR ANALYTICAL CUSTOMER RELATIONSHIP MANAGEMENT

Myriam Ertz, Raoul Graf, Raoul Graf, 2015 .

Sustainability in the collaborative economy: A bibliometric analysis reveals emerging interest

Myriam Ertz, Sébastien Leblanc-Proulx, Sébastien Leblanc-Proulx, 2018, Journal of Cleaner Production.

Review of a proposed methodology for bibliometric and visualization analyses for organizations: application to the collaboration economy

Myriam Ertz, Sébastien Leblanc-Proulx, Sébastien Leblanc-Proulx, 2019, Journal of Marketing Analytics.

Collaborative Consumption Measurement Scale

Myriam Ertz, Fabien Durif, Agnès Lecompte, 2020 .

Web Mining and Prospective E-Customer Knowledge Acquisition

Myriam Ertz, Raoul Graf, 2017 .

The use of Web-Mining for existing web customers' behaviour identification

Myriam Ertz, Raoul Graf, 2013 .

Exploring pro-environmental behaviors of consumers: An analysis of contextual factors, attitude, and behaviors

Fahri Karakas, Myriam Ertz, Emine Sarigöllü, 2016 .

Collaborative Consumption: Conceptual Snapshot at a Buzzword

Myriam Ertz, Manon Arcand, Fabien Durif, 2016 .